Sustainably Sourced
Cotton.
By supporting The BCI, we are ensuring that more cotton farmers are learning sustainable farming methods, allowing for more sustainable cotton to enter the global cotton supply chain.
What is BCI?
The Better Cotton Initiative (BCI) is the biggest cotton sustainability program in the world. The aim of BCI is to improve the global cotton system by training farmers across the globe on more sustainable farming practices:
Efficient
water use
Care for soil
health & natural
habitats
Reduce use
of harmful
chemicals
Advocate for
womens’
inclusion
Focus on
workers’ safety
& well-being
Is Better Cotton better
than organic cotton?
organic cotton yield
Better Cotton yield
Organic cotton is grown with no pesticides or chemical fertilizers and with non-GMO seeds. It’s a great standard but it stands for a very small part of the global cotton production - because transitioning to organic cotton is often difficult and time consuming.
The Better Cotton Initiative exists to make global cotton production as a whole better, and more quickly.
BCI works collaboratively with other standards, including organic and Fairtrade, all of whom are working towards a shared goal: to ensure that cotton is produced in a more sustainable manner.
Is there ‘Better Cotton’ in
my Threadfast tee?
Maybe. Unlike recycled polyester, Better Cotton is not physically traceable. However, using a system of
Mass Balance, BCI Farmers, and the environment, benefit from the demand created by every one of our Ultimate Collection garments.
The more demand we create the greater the impact.To learn more visit:
bettercotton.org/massbalance.
